The “We Can Do It!” poster also referred to as the “Rosie the Riveter”
(the woman who was the leader of women working in factories during the time of
World War 2) is an iconic American poster produced in 1943. The purpose of the
poster was to promote female rights and show that they can do the same jobs as
men in the work force, during the Suffragettes era, a time where women had very
little rights.
The poster is attractive and eye catching due to the bright colours used
and also the woman pictured in a masculine pose, which would have been very
unlikely for the time it was produced. The short catch phrase “We Can Do It!”
grabs the attention of the viewer as it is put in a bold, bright, easy to read
font.
This
poster is an iconic poster from the beginning of World War one, when America
was building up their troops to send in to the war. The poster features “Uncle
Sam” a man who represented patriotism. The poster is very simple in terms of it’s a
meaning, with “Uncle Sam” placed right in the centre of the page, pointing
directly at the viewer, encouraging viewers who see it to join the war and
fight for their country. The headline is very straight forward, addressing
whoever is reading as it uses personal pronouns in order to capture the
audience.
sources:
Information:
https://www.loc.gov/exhibits/treasures/trm015.html
https://www.wdl.org/en/item/2733/
Images:
http://constructionmarketingideas.com/wp-content/uploads/2014/03/We_Can_Do_It.jpg
https://upload.wikimedia.org/wikipedia/commons/1/1d/Unclesamwantyou.jpg


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